Marketing : principles and perspectives
| Main Author: | Bearden, William O. |
|---|---|
| Other Authors: | Ingram, Thomas N., LaForge, Raymond W. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2007.
|
| Edition: | 5th ed.. |
| Subjects: |
| Item Description: |
Includes indexes |
|---|---|
| Physical Description: |
xxxvi, 516p.: ill., (some col.); 28cm. + 1 CD ROM. |
| ISBN: |
9780073225692 |