Marketing : principles and perspectives
| Main Author: | Bearden, William O. |
|---|---|
| Other Authors: | Ingram, Thomas N., LaForge, Raymond W. |
| Format: | Media Collection |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2007.
|
| Edition: | 5th ed.. |
| Subjects: |