Marketing : principles and perspectives

Main Author: Bearden, William O.
Other Authors: Ingram, Thomas N., LaForge, Raymond W.
Format: Media Collection
Language: English
Published: Boston: McGraw-Hill Irwin, 2007.
Edition: 5th ed..
Subjects:
LEADER 00689pamha2200229 4500
001 0000056986_0031
005 20190828090000.0
008 100101
020 |a 9780073225692  
040 |a LC 
041 0 |a eng 
090 0 0 |a HF5415 1 B43 2007  
100 1 |a Bearden, William O.  
245 1 0 |a Marketing :   |b principles and perspectives   |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
250 |a 5th ed.. 
260 |a Boston:   |b McGraw-Hill Irwin,   |c 2007. 
300 |a xxxvi, 516p.:   |b ill., (some col.);   |c 28cm. + 1 CD ROM. 
500 |a Includes indexes 
650 0 |a Marketing   |z United States  
700 1 |a Ingram, Thomas N.  
700 1 |a LaForge, Raymond W.  
999 |a 0000212593