Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2007). Marketing: Principles and perspectives (5th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationBearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles and Perspectives. 5th ed. Boston: McGraw-Hill Irwin, 2007.
MLA CitationBearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles and Perspectives. 5th ed. Boston: McGraw-Hill Irwin, 2007.
Warning: These citations may not always be 100% accurate.