APA Citation

Roger A. Kerin. (2011). Marketing. New York: McGraw-Hill Irwin.

Chicago Style Citation

Roger A. Kerin. Marketing. New York: McGraw-Hill Irwin, 2011.

MLA Citation

Roger A. Kerin. Marketing. New York: McGraw-Hill Irwin, 2011.

Warning: These citations may not always be 100% accurate.