Essentials of marketing.
Main Author: | Charles W. Lamb |
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Format: | Open Shelf |
Language: | English |
Published: |
Australia:
Cengage Learning,
2009.
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Subjects: |
Physical Description: |
xxix, 546p.: ill.; (some col.): Includes bibliographical references and index; 28cm.. |
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ISBN: |
9780324656206 |