Marketing:Principles and Perspective.
| Main Author: | William O. Bearden |
|---|---|
| Format: | Media Collection |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2007.
|
| Subjects: |
| Physical Description: |
xxxvi, 588p.: ill.; (some col.), 28cm.: Includes index and bibliographical references. |
|---|---|
| ISBN: |
9780071108119 |