APA Citation

William O. Bearden. (2007). Marketing: Principles and Perspective. Boston: McGraw Hill.

Chicago Style Citation

William O. Bearden. Marketing: Principles and Perspective. Boston: McGraw Hill, 2007.

MLA Citation

William O. Bearden. Marketing: Principles and Perspective. Boston: McGraw Hill, 2007.

Warning: These citations may not always be 100% accurate.