APA Citation

(2014). Value proposition design: How to create products and services customers want. Hoboken: New Jersey: John Wiley & Sons.

Chicago Style Citation

Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: New Jersey: John Wiley & Sons, 2014.

MLA Citation

Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: New Jersey: John Wiley & Sons, 2014.

Warning: These citations may not always be 100% accurate.