Marketing management and strategy.
| Main Author: | Peter Doyle, |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Harlow:
England:: Prentice Hall,
2006.
|
| Subjects: |
| LEADER | 00414pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000055625_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 100101 | ||
| 020 | |a 9780273693987 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415. D58 2006 |
| 100 | 0 | |a Peter Doyle, | |
| 245 | 0 | 0 | |a Marketing management and strategy. |
| 260 | |a Harlow: |b England:: |b Prentice Hall, |c 2006. | ||
| 300 | |a xii, 434p.: |b ill.; (some col.); |c 27cm.. | ||
| 650 | 0 | |a Commerce | |