Marketing management.

Main Author: Lal, Rajiv
Format: Open Shelf
Language: English
Published: Boston: McGraw Hill, 2005.
Subjects:
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020 |a 9780071242189  
041 0 |a eng 
090 0 0 |a HF5415 L24 2005  
100 0 |a Lal, Rajiv  
245 0 0 |a Marketing management. 
260 |a Boston:   |b McGraw Hill,   |c 2005. 
300 |a xiii, 812p.:   |b ill;   |c 25cm.. 
650 0 |a Commerce