Marketing management.
| Main Author: | Lal, Rajiv |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2005.
|
| Subjects: |
| Physical Description: |
xiii, 812p.: ill; 25cm.. |
|---|---|
| ISBN: |
9780071242189 |