Strategic marketing.
| Main Author: | David W. Cravens, Nigel F. Piercy |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2009.
|
| Subjects: |
| LEADER | 00424pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000055232_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 080101 | ||
| 020 | |a 9780073381008 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 135 C72 2009 |
| 100 | 0 | |a David W. Cravens, Nigel F. Piercy | |
| 245 | 0 | 0 | |a Strategic marketing. |
| 260 | |a Boston: |b McGraw Hill, |c 2009. | ||
| 300 | |a xv, 763p.: |b ill.; (some col), 26cm.: |b Includes index. | ||
| 650 | 0 | |a Commerce | |