Strategic marketing.
| Main Author: | David W. Cravens, Nigel F. Piercy |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2009.
|
| Subjects: |
| Physical Description: |
xv, 763p.: ill.; (some col), 26cm.: Includes index. |
|---|---|
| ISBN: |
9780073381008 |