APA Citation

David W. Cravens, N. F. P. (2009). Strategic marketing. Boston: McGraw Hill.

Chicago Style Citation

David W. Cravens, Nigel F. Piercy. Strategic Marketing. Boston: McGraw Hill, 2009.

MLA Citation

David W. Cravens, Nigel F. Piercy. Strategic Marketing. Boston: McGraw Hill, 2009.

Warning: These citations may not always be 100% accurate.