Strategic marketing: An applied perspective.
| Main Author: | Karel Jan Alsem |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2007.
|
| Subjects: |
| LEADER | 00451pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000055231_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 080101 | ||
| 020 | |a 9780073025865 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 13 A435 2007 |
| 100 | 0 | |a Karel Jan Alsem | |
| 245 | 0 | 0 | |a Strategic marketing: An applied perspective. |
| 260 | |a Boston: |b McGraw Hill, |c 2007. | ||
| 300 | |a xi, 315p.: |b ill.: |b Includes bibliographical references and index; |c 26cm.. | ||
| 650 | 0 | |a Commerce | |