Strategic marketing: An applied perspective.
| Main Author: | Karel Jan Alsem |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2007.
|
| Subjects: |
| Physical Description: |
xi, 315p.: ill.: Includes bibliographical references and index; 26cm.. |
|---|---|
| ISBN: |
9780073025865 |