APA Citation

Karel Jan Alsem. (2007). Strategic marketing: An applied perspective. Boston: McGraw Hill.

Chicago Style Citation

Karel Jan Alsem. Strategic Marketing: An Applied Perspective. Boston: McGraw Hill, 2007.

MLA Citation

Karel Jan Alsem. Strategic Marketing: An Applied Perspective. Boston: McGraw Hill, 2007.

Warning: These citations may not always be 100% accurate.