Marketing strategy:A decision focused approach.
| Main Author: | Orville C. Walker, Jr., John W. Mullins |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2008.
|
| Subjects: |
| LEADER | 00457pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000055230_0031 | ||
| 005 | 20170411090000.0 | ||
| 008 | 080101 | ||
| 020 | |a 9780073529899 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 13 W24 2008 |
| 100 | 0 | |a Orville C. Walker, Jr., John W. Mullins | |
| 245 | 0 | 0 | |a Marketing strategy:A decision focused approach. |
| 260 | |a Boston: |b McGraw Hill, |c 2008. | ||
| 300 | |a xx, 346p.: |b ill.; (some col.), 25cm.: |b Includes index. | ||
| 650 | 0 | |a Commerce | |