Marketing strategy:A decision focused approach.
| Main Author: | Orville C. Walker, Jr., John W. Mullins |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2008.
|
| Subjects: |
| Physical Description: |
xx, 346p.: ill.; (some col.), 25cm.: Includes index. |
|---|---|
| ISBN: |
9780073529899 |