APA Citation

Orville C. Walker, J. (2008). Marketing strategy: A decision focused approach. Boston: McGraw Hill.

Chicago Style Citation

Orville C. Walker, Jr. Marketing Strategy: A Decision Focused Approach. Boston: McGraw Hill, 2008.

MLA Citation

Orville C. Walker, Jr. Marketing Strategy: A Decision Focused Approach. Boston: McGraw Hill, 2008.

Warning: These citations may not always be 100% accurate.