MKTG: Principles of marketing.
| Main Author: | Charles W. Lamb |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
USA: Cengage Learning,
2016.
|
| Subjects: |
| Physical Description: |
viii, 423p.: ill.: Includes bibliographical references and index; 28cm.. |
|---|---|
| ISBN: |
9781285860169 |