APA Citation

William M. Pride et al. (2015). Marketing principles. Victoria: Australia: Cengage Learning.

Chicago Style Citation

William M. Pride et al. Marketing Principles. Victoria: Australia: Cengage Learning, 2015.

MLA Citation

William M. Pride et al. Marketing Principles. Victoria: Australia: Cengage Learning, 2015.

Warning: These citations may not always be 100% accurate.