A preface to marketing management.
| Main Author: | J. Paul Peter, |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston Burr Ridge:
McGraw Hill Irwin,
2008.
|
| Subjects: |
| Physical Description: |
xiv, 247p.: ill.; (some col): Marketing ? management; 25cm.. |
|---|---|
| ISBN: |
9780073529967 |