Carl Franklin. (2003). Why innovation fails: Hard-won lessons for business. London: Spiro Press.
Chicago Style CitationCarl Franklin. Why Innovation Fails: Hard-won Lessons for Business. London: Spiro Press, 2003.
MLA CitationCarl Franklin. Why Innovation Fails: Hard-won Lessons for Business. London: Spiro Press, 2003.
Warning: These citations may not always be 100% accurate.