Services marketing .
| Main Author: | David L. Kurtz |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
John Wiley & Sons,
1998.
|
| Subjects: |
| Physical Description: |
xxii, 570p.: ill; 24cm.. |
|---|---|
| ISBN: |
9780471180340 |