David L. Kurtz. (1998). Services marketing. New York: John Wiley & Sons.
Chicago Style CitationDavid L. Kurtz. Services Marketing. New York: John Wiley & Sons, 1998.
MLA CitationDavid L. Kurtz. Services Marketing. New York: John Wiley & Sons, 1998.
Warning: These citations may not always be 100% accurate.