A preface to marketing management.
| Main Author: | J. Paul Peter, James H. Donnelly, Jr. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2008.
|
| Subjects: |
| Physical Description: |
xiv, 252p.: ill.; 25cm.. |
|---|---|
| ISBN: |
9780073380964 |