Marketing management.
| Main Author: | John W. Mullins, Orville C. Walker, Harper W. Boyd |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2008.
|
| Subjects: |
| Physical Description: |
xxii, 508p.: ill.; (some col), 26cm.. |
|---|---|
| ISBN: |
9780073529820 |