Blue ocean strategy: How to create uncontested market space and make the competition irrelevant .
| Main Author: | W. Chan Kim |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
Harvard Business School Press,
2009.
|
| Subjects: |
| LEADER | 00522pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000054054_0031 | ||
| 005 | 20171121090000.0 | ||
| 008 | 110101 | ||
| 020 | |a 9781591396192 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 153 |b W344 2009 |
| 100 | 0 | |a W. Chan Kim | |
| 245 | 0 | 0 | |a Blue ocean strategy: How to create uncontested market space and make the competition irrelevant . |
| 260 | |a Boston: |b Harvard Business School Press, |c 2009. | ||
| 300 | |a xv, 240p.: |b ill.; |c 24cm.. | ||
| 650 | 0 | |a Commerce | |
| 650 | 0 | |a New products, market segmentation | |