Blue ocean strategy: How to create uncontested market space and make the competition irrelevant .
| Main Author: | W. Chan Kim |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
Harvard Business School Press,
2009.
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| Subjects: |
| Physical Description: |
xv, 240p.: ill.; 24cm.. |
|---|---|
| ISBN: |
9781591396192 |