Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication .
| Main Author: | Terence A. Shimp |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Australia:
Thomson South-Western,
2003.
|
| Subjects: |
| LEADER | 00551pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000053963_0034 | ||
| 005 | 20170411090000.0 | ||
| 008 | 110101 | ||
| 020 | |a 9780030352713 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 123 S55 2003 |
| 100 | 0 | |a Terence A. Shimp | |
| 245 | 0 | 0 | |a Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication . |
| 260 | |a Australia: |b Thomson South-Western, |c 2003. | ||
| 300 | |a xxi, 650p.: |b ill.; (some col.); |c 29cm.. | ||
| 650 | 0 | |a Transportation And Communication | |
| 999 | |a 0000227759 | ||
| 999 | |a 0000227760 | ||