Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication .
| Main Author: | Terence A. Shimp |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Australia:
Thomson South-Western,
2003.
|
| Subjects: |
| Physical Description: |
xxi, 650p.: ill.; (some col.); 29cm.. |
|---|---|
| ISBN: |
9780030352713 |