Terence A. Shimp. (2003). Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication. Australia: Thomson South-Western.
Chicago Style CitationTerence A. Shimp. Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication. Australia: Thomson South-Western, 2003.
MLA CitationTerence A. Shimp. Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication. Australia: Thomson South-Western, 2003.
Warning: These citations may not always be 100% accurate.