Basic Marketing Research .
| Main Author: | Naresh K. Malhotra |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New Jersey:
Pearson Education,
2002.
|
| Subjects: |
| Physical Description: |
xxxiii, 685p.: ill.; (some col.); 26cm.. |
|---|---|
| ISBN: |
9780130090485 |