APA Citation

Naresh K. Malhotra. (2002). Basic Marketing Research. New Jersey: Pearson Education.

Chicago Style Citation

Naresh K. Malhotra. Basic Marketing Research. New Jersey: Pearson Education, 2002.

MLA Citation

Naresh K. Malhotra. Basic Marketing Research. New Jersey: Pearson Education, 2002.

Warning: These citations may not always be 100% accurate.