Basic marketing: A marketing strategy planning approach .

Main Author: William D. Perreault,
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill, 2011.
Subjects:
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041 0 |a eng 
090 0 0 |a HF5415 13 P36 2011  
100 0 |a William D. Perreault,  
245 0 0 |a Basic marketing: A marketing strategy planning approach . 
260 |a New York:   |b McGraw-Hill,   |c 2011. 
300 |a xxxix, 745p.:   |b ill;   |c 28cm.. 
650 0 |a Commerce