Basic marketing: A marketing strategy planning approach .
| Main Author: | William D. Perreault, |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2011.
|
| Subjects: |
| Physical Description: |
xxxix, 745p.: ill; 28cm.. |
|---|---|
| ISBN: |
9780071221108 |