APA Citation

William D. Perreault. (2011). Basic marketing: A marketing strategy planning approach. New York: McGraw-Hill.

Chicago Style Citation

William D. Perreault. Basic Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill, 2011.

MLA Citation

William D. Perreault. Basic Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill, 2011.

Warning: These citations may not always be 100% accurate.