A preface to marketing management.
| Main Author: | J. Paul Peter |
|---|---|
| Format: | Reference |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2008.
|
| Subjects: |
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|---|---|---|---|
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| 005 | 20171120090000.0 | ||
| 008 | 130101 | ||
| 020 | |a 9780071283359 | ||
| 041 | 0 | |a eng | |
| 090 | 0 | 0 | |a HF5415 13 |b P36 2008 |
| 100 | 0 | |a J. Paul Peter | |
| 245 | 0 | 2 | |a A preface to marketing management. |
| 260 | |a Boston: |b McGraw Hill, |c 2008. | ||
| 300 | |a 252p.: |b ill.; |c 26cm.. | ||
| 650 | 0 | |a Commerce | |