Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J:
Pearson / Prentice Hall,
2016.
|
| Edition: | 16th ed. |
| Subjects: |
| Physical Description: |
xx, 654 p.: col.ill; 26 cm. |
|---|---|
| Bibliography: |
Include bibliographic and reference |
| ISBN: |
9781292092485 |