Advertising and integrated marketing communications
| Main Author: | Shah, Kruti |
|---|---|
| Published: |
New York:
McGraw-Hill Higher Education,
2014.
|
| Subjects: |
| LEADER | 00543pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000053313_0032 | ||
| 005 | 20170406090000.0 | ||
| 003 | B000007370 | ||
| 008 | 160315 | ||
| 020 | |a 9781259026058 | ||
| 040 | |a UUM | ||
| 090 | 0 | 0 | |a HF5821 |b S53 2014 |
| 100 | 0 | |a Shah, Kruti | |
| 245 | 1 | 0 | |a Advertising and integrated marketing communications |c Kruti Shah. |
| 260 | |a New York: |b McGraw-Hill Higher Education, |c 2014. | ||
| 300 | |a xiv, 876 p.; |c 26 cm. | ||
| 504 | |a Include bibliography reference and index | ||
| 650 | 0 | 0 | |a Advertising |
| 999 | |a 0000081039 | ||