Advertising and integrated marketing communications
| Main Author: | Shah, Kruti |
|---|---|
| Published: |
New York:
McGraw-Hill Higher Education,
2014.
|
| Subjects: |
| Physical Description: |
xiv, 876 p.; 26 cm. |
|---|---|
| Bibliography: |
Include bibliography reference and index |
| ISBN: |
9781259026058 |