E-business & e-commerce management : strategy, implementation and practice
Main Author: | Chaffey, Dave |
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Published: |
Harlow, England:
Pearson/Financial Times Prentice Hall,
2011.
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Edition: | 5th ed.. |
Subjects: |
Physical Description: |
xxxi, 733 p.: col. ill., col. map; 27 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780273752011 |