Event marketing : how to successfully promote events, festivals, conventions, and expositions

Main Author: Preston, Chris
Format: Open Shelf
Published: Hoboken, NJ: John Wiley & Sons, 2012.
Edition: 2nd ed..
Series: Wiley event management series
Subjects:
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020 |a 9780470891070  
040 |a LOC 
090 0 0 |a GT3405   |b .P74 2012 
100 0 |a Preston, Chris  
245 1 0 |a Event marketing :   |b how to successfully promote events, festivals, conventions, and expositions   |c C. A. Preston. 
250 |a 2nd ed.. 
260 |a Hoboken, NJ:   |b John Wiley & Sons,   |c 2012. 
300 |a xix, 300 p.:   |b ill.;   |c 25 cm. 
490 0 |a Wiley event management series 
504 |a Includes bibliographical references and index 
650 0 0 |a Special events   |x Marketing  
999 |a 0000079556 
999 |a 0000079973