Essentials of services marketing
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Other Authors: | Chew, Patricia |
| Published: |
Singapore:
Pearson Education South Asia 2009.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxxii, 648 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789810686185 |