Memahami jenama

Main Author: Cheverton, Peter
Other Authors: Wan Sallehah Wan Mahmood
Format: Open Shelf
Published: Kuala Lumpur: Institut Terjemahan Negara Malaysia, 2009.
Subjects:
LEADER 00603pamja2200205 4500
001 0000052074_0032
005 20170406090000.0
003 B000006126
008 130401
020 |a 9789830684079  
040 |a UMP 
090 0 0 |a HD69 B7   |b .C44 2009 
100 0 |a Cheverton, Peter  
245 1 0 |a Memahami jenama   |c Peter Cheverton; penterjemah, Wan Sallehah Wan Mahmood. 
260 |a Kuala Lumpur:   |b Institut Terjemahan Negara Malaysia,   |c 2009. 
300 |a x, 174p.:   |b ill.;   |c 22 cm. 
650 0 0 |a Branding (Marketing)  
650 0 0 |a Brand name products  
700 0 |a Wan Sallehah Wan Mahmood  
999 |a 0000079295