Principles of marketing : a global perspective

Other Authors: Kotler, Philip
Format: Open Shelf
Published: Singapore: Prentice Hall/Pearson Education South Asia, 2009.
Subjects:
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005 20170406090000.0
003 B000005847
008 121008
020 |a 9789810679521  
040 |a UiTM 
090 0 0 |a HF5415.13   |b .P75 2009 
245 0 0 |a Principles of marketing :   |b a global perspective   |c Philip Kotler...[et al.]. 
260 |a Singapore:   |b Prentice Hall/Pearson Education South Asia,   |c 2009. 
300 |a xxvii,670 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing   |x Management  
700 0 |a Kotler, Philip  
999 |a 0000078964