Principles of marketing : a global perspective
| Other Authors: | Kotler, Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall/Pearson Education South Asia,
2009.
|
| Subjects: |
| Physical Description: |
xxvii,670 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789810679521 |