Strategic database marketing
| Main Author: | Hughes, Arthur Middleton |
|---|---|
| Published: |
New York:
McGraw Hill,
2012.
|
| Edition: | 4th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
viii,598p: ill; 24cm. |
| ISBN: |
9780071773485 |